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Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

• Length: 240 pages
• Edition: I
• Language: English
• Publisher: HarperCollins Leadership
• Publication Date: 2017-10-10
• ISBN-10: 0718033329
• ISBN-13: 9780718033323

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Description

Seven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Table of Contents

SECTION 1: WHY MOST MARKETING IS A MONEY PIT
1. The Key to Being Seen, Heard, and Understood
2. The Secret Weapon That Will Grow Your Business
3. The Simple SB7 Framework

SECTION 2: BUILDING YOUR STORYBRAND
4. A Character
5. Has a Problem
6. And Meets a Guide
7. Who Gives Them a Plan
8. And Calls Them to Action
9. That Helps Them Avoid Failure
10. And Ends in a Success
11. People Want Your Brand to Participate in Their Transformation

SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT
12. Building a Better Website
13. Using StoryBrand to Transform Company Culture