Forecasting Tools for Marketers and PPC Managers

Forecasting Tools for Marketers and PPC Managers

Excel Forecasting Tool with Uncertainty Variables (Click Here to Download)

Excel Forecasting Tool for New Channels and Growth (Click Here to Download)

Level-up your PPC forecasting with free modeling tools for Excel

Use these tools to quantify unknowns and real-life scenarios.

Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending a strategy that you genuinely believe to be the best marketing decision for the company, only to be hit with unexpected resistance?

Or perhaps you came seeking additional budget for a channel that is already crushing goals, thinking it would be an easy and obvious sell, but are now facing a barrage of questions.

The “what can we expect from this?” discussion can be intimidating, no matter when or where it comes.

At SMX Advanced and SMX Next last year, I shared two resources to equip digital marketers for those kinds of challenging conversations:

Forecasting Tool with Uncertainty Variables
Forecasting Tool for New Channels and Organic Growth

How to use the Forecasting Tool with uncertainty variables
The first tool I created is designed to help everyday marketers utilize random variables and sensitivity analyses to strengthen their forecasts. The model incorporates and mitigates uncertainty by examining how expected outputs are changed if one of the key inputs behaves differently than predicted.